1. Vast range of skills across multi-disciplines
There are quite literally a dozen or so areas you will need to focus on in varying degrees and in almost all cases each area could get a little involved. Done well, it is time consuming. A good web design agency will have these skills or partner with other businesses who do
Something as simple as creating a website requires more than signing up to a platform, adding some text and images, posting on Social Media and waiting for the sales to roll in. I wish.
Background in traditional marketing techniques
Even before embarking on a new or updated website, there is a really good, traditional marketing exercise that you can use to create a digital marketing strategy that places your website front and centre. It gives it a purpose, a reason for people to go there.
This discipline is essential if the website is ready to receive potential customers once all other marketing initiatives are launched. It needs to be agile and future-proof.
Along with this marketing discipline, there are skill sets required in optimised graphics, organised content creation, Search Engine Optimisation, tracking set up, security and performance. And that is just the essentials when launching your new site.
The idea for success stems from your site working with multiple partner sites promoting and linking back – Social or industry sites for example, sites that utilise paid advertising and sites that help you measure, make decisions and improve your offering. All these processes are there to make your online offering better than your competitors. They are however ongoing and require a set of different skills and a website that can handle them. Thankfully this can be immediately at your disposal.