From April 21st 2015, Google will look less favourably on those websites that don’t look good on mobile devices. Rightly, if it brings back your website in its Search Engine Results Pages (SERPS) and the user clicks your link, Google wants it to be a good experience when they get there. If bits of the page are missing, the text is too small to read and the links are too close to select, it won’t think positively about this experience for their search user.
Is my site ok?
First of all, you can check it in the following ways:
- Have a look at it on your phone.
- If you are on your desktop, decrease your browser window to see what happens at certain widths.
Click the Google link so you know exactly what Google thinks of your mobile offering: https://www.google.com/webmasters/tools/mobile-friendly/
What should we do if we are not mobile friendly?
Mobile friendly websites come in two flavours:
- A mobile version of the website that users are automatically redirected to when the website is accessed via a mobile device.
- A Responsive Design website where the behaviour of the site changes depending on screen resolution and browser.
It all depends on what you are trying to achieve with your website but especially for SMEs where not only budgets but time is often limited, having a Responsive Design website that works on all devices and where you only need update in one place is probably the best way forward.
If however you need specific functionality from your mobile device offering then you need to seek advice on the best way forward.
Oxfordshire Web Services only create Responsive Design websites and also have the capability to create special mobile apps for those who want specific app functionality.