So you have a nice looking website but where is everyone?
You are found in one of the following ways:
- “Organically” as a result of a being on a search engine results page (known as SERPS)
- By advertising
- By being on someone else’s web page as a link, product, video or guest
- By being typed directly into a web browser usually as a result of other offline marketing activities
Therefore your website content, how your website is presented (technically as well as visually), how and where to advertise or promote your website are important factors you must consider if you want to be found.
At Oxfordshire Web Services each of these are assessed as we get to understand your business, your audience and what you can realistically manage.
Web design is an important factor in being found. Before Google users find you, Google needs to determine if you are worth being found. 200+ ranking factors are used to determine this including content, layout, fonts, colours, speed, security, device optimisation, history, geographical location.
For today’s web designers this often results in a complex set of parameters that have to be considered depending on your individual requirement.
For more on that please visit these sections
Search Engine Optimisation (SEO)
SEO for example is an essential part of being found but it is also important to consider what you are being found for, by whom and what you are realistically expecting them to do once they have.
At Oxfordshire Web Services SEO is built in as standard. We give you the tools to create optimised content and show you how to do it.
With Google assessing many time based factors, if your website is under two years old then the organic route may be a slow burner and other strategies should be considered..
with pay-for-click ads gives any company an enquiry hit. ROI is critical if this is going to be a long term, viable strategy.
At OWS we plan, execute and monitor pay-per-click (CPC) campaigns and report and advice as the Campaigns run so you get the best value-for-money.
By taking a professional approach to assessing your business requirement and your potential audience we are able to establish a fast-track, lower cost strategy for maximum ROI.